Guidelines for increasing organic traffic to a blog or website can be extensive, but here are some key strategies to focus on:

1. Quality Content Creation: Produce high-quality, valuable, and relevant content that resonates with your target audience. This includes blog posts, articles, videos, infographics, and more.

2. Keyword Research: Conduct thorough keyword research to identify relevant search terms and phrases your target audience is using. Incorporate these keywords strategically into your content to improve its visibility in search engine results.

3. On-Page Optimization: Optimize your website's on-page elements, including titles, meta descriptions, headings, and image alt tags, to make it more search engine friendly.

4. Mobile Optimization: Ensure your website is mobile-friendly, as an increasing number of users access the internet through mobile devices.

5. User Experience (UX) Improvement: Provide a seamless and intuitive user experience on your website to keep visitors engaged and encourage them to explore further.

6. Link Building: Build quality backlinks from reputable websites in your industry or niche. This can be achieved through guest posting, content partnerships, and outreach efforts.

7. Social Media Promotion: Share your content on social media platforms to increase its visibility and reach a wider audience. Encourage social sharing by adding social sharing buttons to your content.

8. Content Promotion: Actively promote your content through email newsletters, online communities, forums, and other channels where your target audience congregates.

9. Regular Updates: Keep your website regularly updated with fresh content to signal to search engines that your site is active and relevant.

10. Analytics and Monitoring: Use tools like Google Analytics to track your website's performance, identify areas for improvement, and adjust your strategies accordingly.

11. Long-Tail Keywords: Target long-tail keywords (more specific, longer phrases) in addition to broader keywords to capture highly targeted traffic and improve your chances of ranking in search results.

12. Content Diversification: Experiment with different types of content formats (e.g., podcasts, webinars, case studies) to appeal to a broader audience and keep them engaged.

Remember that increasing organic traffic is a long-term strategy that requires patience, consistency, and ongoing optimization. It's essential to continually evaluate and adjust your approach based on the changing landscape of search engine algorithms and user behavior.